Al Jazeera OPINION - The hidden danger of big data

A counterargument for those who deem algorithms and "big data" to be an asset to everyday lives. While the columnists acknowledge some positive elements of data collection and use, it also stresses "anarchy" - or rather, our ability to explore options and choose for ourselves; relying on instinct or serendipity rather than going along with what an algorithm suggests we should try or purchase.  Their argument?  "Data-driven technocracy is threatening to overwhelm innovation and democracy. This outcome should be avoided at all costs. Decentralised decision-making is crucial for the enrichment of society."

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